URBANO finds segments that are important to your goals. Traditional forms of segmentation do not correspond with the patterns and habits of people.
• Capture an enormous opportunity: Millions of people are joining the middle class each year in our continent.
• Lead in: Targeting resources and discovering new niches.
• Differentiate consumers between: possible, potential, eventual, habitual, and exclusive.
• Trigger candidates in need of products or services customers want to communicate.